The first AI that understands
vehicle software.
ScreensAris answers questions about vehicle software, from cockpit UX and AI assistants to OTA evolution, competitive strategies and market trends. Every answer is evidence-backed and fully traceable to real vehicles, screens and interactions. Built on more than a decade of proprietary vehicle software intelligence.
Know where vehicle
software is heading.
Before your competitors do.
Every major software release leaves signals about where the industry is heading. ScreensAris connects those signals across vehicles, brands and markets, turning weeks of research into strategic answers in minutes.
China's automotive market is driving a rapid transformation from reactive, command-based voice control toward proactive, multimodal “AI companions” powered by large language models (LLMs), while European makers are now adopting these paradigms through strategic partnerships and deep generative-AI integration. This shift is fundamentally reshaping cockpit architecture, hardware interfaces, and the way vehicles plug into external ecosystems.
Chinese manufacturers are embedding proprietary or localized large language models deep into the vehicle architecture to create context-aware, empathetic assistants that no longer depend on rigid command chains.
- Nio · NOMI GPT (Banyan OS): Uses retrieval-augmented generation (RAG) for complex knowledge queries; an “Emotional Engine” enables fast, human-like dialogue NIO launches NOMI GPT
- Li Auto · Mind GPT: Treats the vehicle as an “AI carrier” — including Painting Master and pairing with the company's Livis smart glasses AI is reshaping everything
- XPeng · XGPT (XOS 5.0 Tianji): Deeply integrated into the OS and powered by the in-house Turing chip; models like the P7+ are marketed as “AI vehicles” AI is reshaping everything
- Gaze and gesture control: Zeekr uses “Look-and-Speak” via eye tracking — the driver looks at a window and simply says “open.” The Li Auto L9 adds gesture control to move content across multiple displays L9
- Biometric unlocking: BYD integrates palm-vein recognition in the B-pillar of the Denza N7 for keyless, high-security access.
- Exterior voice control: The Ji Yue 01 and Xiaomi YU7/SU7 can be addressed from outside the car — opening doors and the trunk or triggering park/summon functions by voice 01
- Smart home & geofencing: Xiaomi's HyperMind syncs the car with the smart home; as the vehicle nears home, the AI proactively triggers climate or lighting Xiaomi unveils YU7
- Commerce & food delivery: IM Motors LS9 and Voyah Free integrate services like Meituan directly into the head unit — ordering coffee or food by voice while driving MG IM LS9
To keep pace with the rapid rate of innovation, European OEMs (along with Chinese brands expanding into Europe) are importing these concepts in the form of conversational generative AI and anthropomorphic avatars.
- ChatGPT as standard: The Smart #5 introduces a ChatGPT-based assistant (ChatPro) that can answer deep philosophical questions or provide complex definitions Meaning of life 0…Spelling of palin…. Answers are visualized on dedicated, AI-generated answer cards Beatles' band m…
An emerging trend is a return to the physical: digital assistants are gaining dedicated hardware representations. The Audi E5 (the AUDI brand in China) features a spherical AI module beneath the main displays — an interactive light orb that communicates through swirling light effects Repeat questionKey functions.
For the global rollout, strategic alliances are forming: Volkswagen is partnering in China with Tencent, Baidu, and Alibaba to run AI agents locally (on-edge) panel. BYD is expanding its partnership with Cerence to bring the “Agentic AI” platform xUI to European models such as the ATTO 2 Cerence AI to Po…
Bottom line: In-car AI is evolving from a passive tool into an empathetic, proactive companion. China is leading the shift through deep sensor-data fusion, biometric identification, and far-reaching ecosystem integration; Europe is catching up fast through the mass rollout of generative-AI models, emotive 3D avatars, and innovative hardware interfaces.
An information advantage
no one else can replicate.
ScreensAris is built on more than a decade of proprietary vehicle software intelligence across Europe, China and North America. Every answer is backed by traceable evidence captured directly from production vehicles, the result of years spent driving the cars, documenting the software, mapping every interaction and building the world's largest repositories of real vehicle software experience.
Vehicle software now decides
which cars win. Almost no one can see the whole board.
The cockpit has become one of the fastest-moving areas of the automotive industry. AI assistants, over-the-air features and software-defined experiences are evolving faster than most teams can track, while the decisions behind them have never been more important. ScreensAris provides the evidence-backed intelligence to make those decisions with confidence.
Built for the people who
answer for the roadmap.
Every major software decision carries strategic consequences. ScreensAris equips Directors, VPs and Heads of Product, Software and UX with the intelligence to make those decisions with confidence.